Think Different. Build Different.

Welcome to the reframe.

Reframe Collective sits at the intersection of music, experiential programming, technology, and go-to-market strategy. We don't do traditional marketing. We deploy revenue-generating systems that scale.

Let's Talk
Marketing
& Growth Systems
Artist
Development
Experiential
Programming
Web3
& Blockchain
Live
Events & Acquisition
Executive
Coaching & Consulting

Six divisions. One infrastructure.

Each division is a revenue system, not a service line. They feed each other. Artists become clients. Events become acquisition engines. Technology becomes leverage.

01 Revenue Engine

Marketing & Growth

Full-stack digital marketing for high-ticket businesses. We audit what you're losing, then build the machine that captures it. Website builds, SEO, AI phone bots, CRM automation, lead gen funnels. Every dollar tracked, every gap closed.

Clients: Event venues, medical practices, lifestyle brands

02 Autonomous Systems

Artist Development

AI-powered marketing infrastructure for musicians. Six autonomous agents running 24/7: content generation, Spotify growth, fan pipeline management, merch optimization, analytics, and press discovery. We don't give advice. We deploy systems.

Stack: 6 AI agents / always-on / zero manual input required

03 Experiential

Conscious Play

Immersive retreats at the intersection of sound, somatic work, and integration coaching. Joshua Tree activations, sound healing facilitated by Stacy Barthe, integration led by Camille Arnold. Evolved from Psycho Sound Healing into a full experiential brand.

Format: Multi-day immersive retreats / sound healing / integration coaching

04 Web3 / Blockchain

Catalogue Protocol

A blockchain-native performing rights platform built to disrupt ASCAP and BMI. Artists own their catalog on-chain. Fans buy artist tokens. Royalties flow in real time. No middlemen. No six-month payment cycles. Currently raising a $400K seed round.

Status: Pre-seed / $400K raise in progress

05 Live / Acquisition

EVNMORE Sundays

Alaska Gedeon's weekly residency at Anderson .Paak's venue in West Hollywood. 600+ attendees per event. 10M+ organic Instagram impressions. This isn't a party. It's our artist acquisition engine, brand incubator, and cultural proof of concept in one room.

Metrics: 600+ weekly attendance / 10M+ organic IG impressions

06 Strategic Advisory

Executive Coaching & Consulting

For senior operators and leaders who have outgrown generic advice. Reframe's advisory practice works with marketers, founders, and executives who are already performing at a high level — but feel misaligned, plateaued, or operating without a system that matches their ambition. This is not traditional coaching. It is not traditional consulting. It is a hybrid model designed to address both the external system (how you operate, grow, and execute) and the internal system (how you think, decide, and prioritize).

The method: We diagnose your current reality. Identify the broken assumptions driving your decisions. Reframe the actual problem. Redesign the system around it. And operationalize the change so it holds.

Engagements: 90-day sprints, monthly advisory retainers, and project-based GTM consulting
Clients: CMOs, VPs of Marketing, and founders at mid-market to enterprise SaaS companies

Built by operators, not observers.

Combined 50+ years across major labels, Grammy-winning productions, executive coaching, and cultural strategy. We've been in the room. Now we're building the infrastructure.

AG

Alaska Gedeon

Co-Founder

20+ year music executive. Built careers and catalogs across every major label system in the industry. Now channeling that network and operational instinct into infrastructure that scales.

Def Jam / Sony Epic / Warner Bros / Atlantic Records

EW

Ervin Ward

Co-Founder

Grammy-associated producer and technologist. From platinum records to protocol design, Erv builds systems that turn creative output into compounding value.

Britney Spears "Womanizer" / The Outsyders / 2Sag's Productions

CA

Camille Arnold

Co-Founder

Executive coach, strategic marketing advisor, and the architect of Reframe's go-to-market and experiential practice. Camille's background spans senior B2B marketing leadership, event-led growth strategy, and integration coaching. She works directly with executives and founders to build the clarity, alignment, and operating systems that turn strategy into sustained growth.

Executive Coaching / Strategic Advisory / GTM Consulting / Experiential Programming

Select clients and partners.

We work with operators who take revenue seriously and artists who think like businesses.

Def Jam RecordingsLabel
Sony / Epic RecordsLabel
Warner Bros RecordsLabel
Atlantic RecordsLabel
Anderson .PaakVenue Partner
Stacy BartheFacilitator
Britney SpearsProduction Credit
The OutsydersProduction

We don't do discovery calls.
We do due diligence.

Tell us what you're building, what you're losing, or what you need scaled. If there's a fit, we'll show you the system.

General Inquiries
Location
Los Angeles, CA